Amazon

Amazon is a online shopping website just like other websites like eBay and gum tree etc. Amazon uses search engines on the website taskbar which defines searches for what you want specifically or items you wish to search for similar to the one you searched for. It also has a section called “Items you may also like.” Where they take information on items you have bought previously to find items you may also like. Also a section where it says “other users that bought this item also like.” The target audience can be anything from younger people with parent’s permissions and card/PayPal details.  Or it could be even an adult searching for any item.

This is the Front page of the amazon website where you can see the search bar and some sub-searches such as the “what other customers are looking at right now.” There really isn’t any weaknesses of this website unless you do not know how to use the internet.